The best solution to solve social communication barriers and brand promotion in the COVID-19 pandemic environment

In an environment where the COVID-19 epidemic is raging around the world, web broadcasting (real-time video broadcasting via the Internet/Intranet) has become a viable modern alternative to the company’s face-to-face activities. With countless advantages and promising prospects, it may be one of the more prominent video trends today.
Although webcasting is not a new solution, it is becoming more and more popular among large and medium-sized companies. According to research by Frost and Sullivan, technological advancement and the ability of this tool to solve corporate communication challenges make it a powerful business aid tool. As digitalization continues to expand into new business areas, it is expected that it will only become more popular [ 1] ].

In view of the growing interest in it, we decided to list some of the main benefits of using webcast and introduce our personal version and live broadcast equipment for enterprise-level webcast solutions.

Webcast benefit #1:
Easy access to broader, remote audiences

Unlike an in-person company event, a webcast doesn’t require physical attendance. Using a link and a stable internet/intranet connection, remote participants can watch the event and even take part in it, depending on its purpose and guidelines. This easy practice allows companies to become more accessible and accommodating and, as a result, reach wider, global audiences.

Moreover, the capacity of a webcast is far more flexible than that of an in-person event. With the right solution, a webcast can deliver live content to thousands and even tens of thousands of concurrent users who are distributed all over the world.

Webcast benefit #2:
More Engaging

A large part of webcasting’s appeal lies in the combination it offers between the qualities of a live, on-site event, such as live Q&A and visual presentations with the qualities of a virtual session, mainly convenience and ease-of-use. This combination can be harnessed to increase engagement rates and improve live and on-demand session viewing. Companies can even track and monitor their engagement rate in real-time via analytics, allowing them to determine their key strengths and keep improving their visibility.

Webcast benefit #3:
More Affordable

Using a Webcast can also be more economical than in-person events, in more than one way.

Firstly, and as the old saying goes, time is money. When an event is held on-site, everyone who attends it is missing a day or so worth of work. Depending on their job function, this lost time may be worth a lot of money.

Other typical event-related expenditure includes site-related expenses such as refreshments, venue rentals, advertising, and marketing materials.

In comparison, live streaming requires fewer resources. Attendees can take part in the event from wherever they may be, thus saving themselves valuable time, which can be invested in other projects. As for event organizers, they save time and considerable expanses otherwise spent on setting the scene for the event.

Webcast benefit #4:
High-quality Video Output

Using today’s advanced streaming solutions, companies don’t need to choose between quality and availability. That is, they don’t have to compromise the visual or auditory quality of their live events in order for them to be “streamable.”

In fact, using the right solution, even large webcasting audiences can enjoy fantastic audio and video quality. There are multiple components involved in the broadcasting process, such as the number of streams, video codecs, bandwidth, hardware, and inputs. The appropriate webcasting solution should be able to balance all of them to achieve a high-quality broadcast. If these terms sound a bit confusing, we recommend you have a look at our live streaming glossary.

Webcast benefit #5:
Reduced Environmental Footprint

Corporate Social Responsibility (CSR) is a trending term that refers to businesses that work towards improving the positive impact they have on society. The idea behind the concept is that each company needs to uphold self-regulation standards that apply to their surroundings. For example, in the form of environmental standards: limiting carbon emissions to reduce a company’s environmental footprint.

Using a Webcast has a positive effect on all environmental aspects. By enabling employees to attend events virtually, companies can cut down travel and consequently significantly reduce their carbon emissions as well as reduce the manufacturing of stationery, merch, etc.

 Webcast—The Ultimate Webcasting Solution for Enterprises & Personal.